CRM Lead Enrichment & Cold Outreach Engine
A batch workflow that upserts companies and contacts into the CRM, scores email deliverability before anything is sent, and generates personalised first-contact emails for the records that pass.
- Year
- 2026
- Engagement
- AI automation for a PropTech client
- Focus
- Automation, Generative AI
- Status
- Delivered
01 — The problem
Cold outreach fails twice over: on bad data, and on generic copy. Sending to unverified addresses damages domain reputation, and templated mail gets ignored by the addresses that do work.
02 — Our solution
Fix the data first, then the message. Companies and contacts are upserted so the CRM stays the single source of truth, deliverability is scored before send, and only surviving records get a personalised email generated from what is actually known about them.
How it works
The pipeline, step by step — from the first input to the final output.
- 01
Batch intake
Lead records are processed in batches rather than one at a time.
- 02
Upsert
Companies and contacts are created or updated so no duplicate records accumulate.
- 03
Deliverability scoring
Each address is scored before it is ever mailed.
- 04
Personalised generation
First-contact emails are generated per contact from enriched context.
What we built
The outcomes
01
CRM records kept clean through upsert rather than duplication
02
Undeliverable addresses filtered before sending
03
Outreach personalised per contact at batch scale
Challenges we solved
Protecting sender reputation
One bad list can damage a domain for months. Scoring before send is a cheaper insurance than any recovery process.
Personalisation needs real inputs
Generated copy is only as specific as the enrichment behind it — which is why enrichment runs first.
Technology stack
Want results like these?
Book a free 30-minute discovery call. We'll map out your project, recommend the right stack and send a fixed quote within 48 hours.